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MadFurther

The initial phone call went something like: "Hey, guess what? We're throwing a car show." "Cool, when and where?" "Three months, St. Paul, Minnesota. So, think you can come up with a logo or something?" A logo, sure. But it was that "or something" part that had me worried. The "something" turned out to mean developing a complete identity for the event; securing a URL; the design, development, maintenance and hosting of a web site; carrying the branding over to several social networking outlets; designing several different t-shirts; a few decals; some promotional flyers; and a template for an html email campaign.

The first thing that popped into my mind when I heard the event name was Alice In Wonderland and the Mad Hatter. After running it past the folks in charge and getting the green light, it was time to start doing some research. I needed to make sure I wasn't replicating something that had already been done, and there are a LOT of renditions of the Mad Hatter out there. After settling on a style it was important to get the character tailored to this specific event. The show was held at a WWII Commemorative Air Force Museum that would also be hosting a 1940s/50s themed dance after the show, so the MadFurther crew asked if the hatter could be somehow reflect the dress of that era. I incorporated a bomb as a nod to traditional WWII fighter plane nose art and the pinstriped Zoot Suit and Pokladot tie help him fit more with the 40s/50s theme.

Once the final logo design was approved, it was time to tackle the rest of the components of the project: design and code the web site; create the art work for Facebook, Twitter, Flickr and MailChimp; design a few banners; t-shirt designs; flyers and decals. It was a huge undertaking with very little time to get it all done.

There were several people involved in the planning of this event, so there were a lot of opinions and input that needed to be considered. I really enjoy working on projects where there is a lot of client input and collaboration because I feel that it makes my work stronger. It pushes me to develop solutions that the client is 100% happy with.

Plans are already underway for the 2014 show. I can't wait.

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