Research, observe, analyze, draw, sketch, doodle, design, revise, revise again, observe some more, design, revise a couple more times, wrap it up, launch it, print it, deliver it…
Take a deep breath, start all over again.
Cliché or not, my design philosophy is quite simple. Love what you do.
It can be a logo for a tattoo parlor, an annual review for a law firm or a promotional piece for a national brand. I strive to give every client the best possible solution for their particular needs.
Designers need to be aware of what they're doing: research, analyze the findings, develop concepts that address the clients needs and are relevant to the audience, evolve those concepts into well-crafted, conscientious design solutions, and then make sure that the final product, be it a printed piece or digital media, works as intended.